Yardè is an aspiring zero-waste skincare brands, with a strong sustainable, eco-conscious agenda
YARDEN NATSIA DE-RIDDER
Founder & CEO
Say Hello to Yarden - a New Yorker with Mediterranean zest.
" I spent my childhood growing up by the Mediterranean sea, in a small town surrounded by Olive trees, flowers, and nature. But it was only when I moved to New York City for college, that I was introduced to the beauty world.
The idea of Yardè was born at the Columbia University dorm room, as part of my vision to bring the rich nature of the Mediterranean into the world of skincare. I was inspired to apply the Mediterranean health&wellness knowledge that is linked to a longer life span and overall healthier body and soul-- to skincare. To nourish our skins using a Mediterranean skincare nutrients, both from inside-out & outside-in.
Yardè for me is Mediterranean - wellness - skincare line combined with a deep sustainable approach that is healthy and good for us and our planet. "
" WE BELIEVE IN TRANSPARENCY, REDUCTION OF USE, AND REUSE/REFILL OF EXISTING BOTTLES. OUR MISSION IS TO BRING THE CIRCULAR ECONOMY PRACTICES INTO THE FIELD OF BEAUTY AND SKINCARE. "
-ORLENE ROM, Director of Sustainable Development
MEET THE TEAM
ELINA AYALA TRESS
Biomedical Science, Public and Environmental Health
Say Hello to Orlene - the face behind our sustainable commitment.
Orlene breathes and lives sustainability. With a rich background in Sustainable Development projects throughout Africa and the Middle East, her vision of sustainable beauty came to life through yardè.
" The beauty industry is known to be wasteful especially when it comes to packaging. At Yardè we give a lot of attention to a product's lifespan. As part of our mission to re-invent sustainable beauty. We believe in taking action, I strongly oppose the greenwashing that is heavily practiced in our industry and hope that we will serve as a beacon of light for other companies to do the same.
We believe in transparency, reduction of use, and reuse/refill of existing bottles. Our mission is to bring circular economy practices into the field of skincare and beauty. And that is exactly what I'm here to do! We can reduce our carbon footprint also when we practice self-care, and honestly, it feels much better when you do so. "
- Researches have shown that 20%-40% of beauty products end up as waste. (@ARNAUD PLAS)
- 70% of beauty waste comes from packaging. (@EPAGOV)
Director of Sustainable Development
Say Hello to Elina, the brains and science behind Yardè.
" Since I was a kid I was obsessed with everything skincare and beauty. As an adult, it is such a thrilling opportunity to experience the world of skincare and beauty from the scientific side.
I was here with Yardè since its first stages, and I immediately fell in love with the vision, mission, and the women that are behind it all.
I truly believe that a healthy skincare routine goes hand in hand with daily health practices. And I love that the Yardè community is so devoted to learning more and becoming such an integral part of what we are trying to create. It is the combination of people and nature in mind that gives me the drive to continue to do what I do, and I am thankful for that. "